Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Fast rechtzeitig zum “Ditch New Year’s Resolutions Day” am 17. Januar habe ich mich mit Martin Bredl über Inbound Marketing im Jahr […]
It may seem incomprehensible to quibble about the difference between Content Strategy and Content Marketing. Is a distinction between the two really relevant? I talked about this topic with Rahel Bailie, one of the top content strategists in the industry.
The masters programme Content Strategy at FH Joanneum in Graz is – according to head of the programme Heinz Wittenbrink – the first academic education worldwide that focuses on Content Strategy. Reason enough for me to take a little trip to Graz to find out more about the programme.