Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Ich habe mit großem Interesse den Blogartikel “Warum der Online-Journalismus von Content Strategen profitieren kann” von Sandra Mathelitsch gelesen und möchte nun […]
It may seem incomprehensible to quibble about the difference between Content Strategy and Content Marketing. Is a distinction between the two really relevant? I talked about this topic with Rahel Bailie, one of the top content strategists in the industry.
The masters programme Content Strategy at FH Joanneum in Graz is – according to head of the programme Heinz Wittenbrink – the first academic education worldwide that focuses on Content Strategy. Reason enough for me to take a little trip to Graz to find out more about the programme.
An english translation follows as soon as possible!