It may seem incomprehensible to quibble about the difference between Content Strategy and Content Marketing. Is a distinction between the two really relevant? I talked about this topic with Rahel Bailie, one of the top content strategists in the industry.
The masters programme Content Strategy at FH Joanneum in Graz is – according to head of the programme Heinz Wittenbrink – the first academic education worldwide that focuses on Content Strategy. Reason enough for me to take a little trip to Graz to find out more about the programme.